Body Sense

SPRING | 2015

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Published for ABMP members by Associated Bodywork & Massage Professionals. Body Sense magazine is published for the purpose of educating the general public about the benefits of massage and bodywork, along with additional well-being topics. The information contained in this magazine is not intended for the purpose of diagnosing or prescribing. Please consult your physician before under taking any form of medical treatment and/or adopting any exercise program or dietary guidelines. No par t of this publication may be reproduced in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without specific written permission from ABMP. Publisher cannot be held responsible for content of adver tisements. The information contained herein is for educational purposes only and is not intended as a substitute for a licensed health-care professional. Body Sense is published by Associated Bodywork & Massage Professionals Inc., 25188 Genesee Trail Road, Suite 200, Golden, Colorado 80401. 800-458-2267. Volume #15, Issue #1, Spring 2015 © 2015 All rights reserved. For more information about massage therapy, visit or For more information about skin care, visit Body Sense massage, bodywork & healthy living DARREN BUFORD, Editor LESLIE A. YOUNG, Contributing Editor K ARRIE OSBORN, Senior Editor BR ANDON TWYFORD, Assistant Editor MARY ABEL, Associate Editor ANGIE PARRIS-R ANEY, Advertising Manager HANNAH LEVY, Advertising Coordinator AMY KLEIN, Art Director JAMES SUTHERLIN, Senior Designer TAMR A MCILVAIN, Designer staff *Results from poll. Has massage helped improve your body image?* A Healthier You We recently asked several hundred past recipients of massage therapy why they hadn't received bodywork last year. We were startled that 29 percent of the respondents said they didn't because they "don't need a massage" (emphasis mine).* They added that they had "no injury, soreness, back pain, or stress" and, therefore, didn't see a need to schedule an appointment. This led our team to conclude that perhaps the profession hasn't properly conveyed the value of frequent, regular bodywork sessions. Among the numerous physical benefits consistent visits provide, massage and bodywork can: • improve flexibility • promote relaxation • reduce stress • reduce blood pressure And the long list of benefits only gets better with more frequent massage. Simple equation: more massage=a healthier you. So, this spring, add "get a massage" to your list of to-dos. And after you receive one—before you leave your practitioner's office—be sure to schedule your next session. Doing so will ignite your commitment to make massage a regular part of your health-care routine. Your body and mind will reap the many rewards! *Statistic from ABMP's 2015 Consumer Survey, conducted by Harstad Strategic Research, Inc. E D I T O R ' S N O T E D A R R E N B U F O R D , E D I T O R D A R R E N @ A B M P . C O M , @ D A R R E N B U F O R D Body Sense Editor Darren Buford 57% Absolutely. Therapeutic touch has helped me reconnect with and appreciate my body in many ways. 19% Yes, a little. I've experienced some increased body awareness, but nothing extraordinary. 13% No. Massage helps me relax and forget about my aches and pains for an hour, nothing more. 9% I'm not sure. Body image is not something I usually think about.

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