Body Sense

Spring | 2014

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B O D Y T A L K C O M P I L E D B Y D A R R E N B U F O R D More Men are Visiting Spas The International SPA Association's (ISPA) fourth Consumer Snapshot Initiative, conducted by PricewaterhouseCoopers, revealed that men now represent 47 percent of the US spa-going population. The average male spa-goer is: • Between 25 and 44 years old. • Earns more than $50,000 per year. • Is employed at a management level or above. The highest proportion of these spa-going men is found in the Southwest. Statistics courtesy of ABMP's National Consumer Research Survey, conducted by Harstad Strategic Research, January 2013. Respondents had received a massage in 2012. Discover Reflexology Based on an ancient Chinese therapy, reflexology involves manipulation of specific reflex areas in the foot, hands, and ears that correspond to other parts of the body. Sometimes referred to as zone therapy, this form of bodywork involves application of pressure to these reflex zones to stimulate body organs and relieve areas of congestion. Reflexology works with the body's energy flow to stimulate self-healing and maintain balance in physical function. This technique is used to reduce pain, increase relaxation, and stimulate circulation of blood and lymphatic fluids. It is especially useful in stress-related illnesses and emotional disorders. Definition from Massagetherapy.com's "Glossary of Massage and Bodywork Techniques." 10 Body Sense Thinking about the last time you had a massage, where did you receive it? At a spa In a therapist's office At a chain massage clinic At a massage therapy school In a therapist's home At a hair salon In my home 27% 25% 16% 5% 4% 4% 2%

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